Jajjah by Hassan Hajjaj

Jajjah sits in the Sidi Ghanem industrial district, a grid of warehouses and ateliers on the edge of Marrakech that has quietly become the city's most concentrated creative quarter. The space is the work of Hassan Hajjaj, the Moroccan-British artist born in Larache and raised in London, whose vivid portraits and pop-inflected furniture have entered the collections of the British Museum, the V&A, and LACMA. Jajjah (his name reversed) expands the spirit of his original medina outpost, Riad Yima, into a larger, more layered format: part cafe-restaurant, part gallery, part boutique. The interior carries Hajjaj's unmistakable visual signature. Emerald tiles, yellow walls, bronze chandeliers, and customised metallic boxes fill the room alongside framed photographs and bold graphic patterns. The gallery rotates exhibitions by young Moroccan photographers and artists, many of whom Hajjaj champions personally. The boutique stocks his own tea range, with packaging designed in collaboration with emerging creatives, alongside prints, clothing, and handcrafted objects. Everything feels connected: art, product, and hospitality running on the same current. The kitchen is staffed by women cooking traditional Moroccan food drawn from local street-food traditions. Tagines, spiced beans, fresh salads, sandwiches, and specialty breads arrive unpretentious and well seasoned. Lunch is the main event and worth building a half-day around, combining a meal with the gallery and a wider loop through the surrounding design studios. Sidi Ghanem sits outside the usual visitor circuit, so a taxi or driver is the simplest way to get there.